Our Story
Selection Cotton is where elegance meets comfort.
The journey of our company began in 1986 as a home industry producing beauty cotton products under the brand Cinderella.
In 1993, we established a new company named PT. TARUNAKUSUMA PURINUSA, with the main focus on producing and distributing modern beauty cotton products. Our production process was equipped with machines using modern technology. The first product we launched was beauty cotton under the brand Selection.
In 2003, PT. TARUNAKUSUMA PURINUSA built a new factory located in Bawen, Ungaran, equipped with high-tech machines from Germany. With this technology, we manufacture bleach cotton, cotton rolls, cotton slivers, facial cotton, cotton buds, and cotton balls. We also collaborate with several major companies in Indonesia through private label products.
Our products have long been distributed throughout Indonesia and exported to various regions across Asia up to Saudi Arabia.
Vision
To establish Tarunakusuma Purinusa as a resilient, globally-minded company that produces and distributes innovative products, upholding health values and consumer satisfaction.
Mission
Tarunakusuma Purinusa is committed to improving quality of life, preserving the environment, and enhancing value for our stakeholders by creating synergy and utilizing innovative cotton technology
Environment
PT. Tarunakusuma Purinusa is committed to providing its customers with the highest quality products while still being environmentally friendly. Through proper wastewater treatment, we ensure our ecosystem remains healthy.
Milestone
2018
Company established with a vision to drive innovation in the industry.
2019
Company established with a vision to drive innovation in the industry.
2020
Company established with a vision to drive innovation in the industry.
2021
Company established with a vision to drive innovation in the industry.
We craft premium cotton essentials designed for those who appreciate the finer things — softness, purity, and understated luxury.